We are disruptors. We are designers. We are visionaries. We are Hip Optical.


In 2017, co-founders Michael Campbell, William Campbell and Eric Scarfo saw a problem and an opportunity. The problem was that prescription eyewear was too expensive and frankly, poorly designed. The opportunity was a chance disrupt the eyewear industry and design high-quality eyewear at a fraction of the cost. With a solid background in product design and a defiant nature, they started on the journey that is HipOptical.


HipOptical’s philosophy is simple: deliver high quality, high end designer eyewear at a groundbreaking price. We believe that prescription eyewear is a right that should be accessible to anyone and everyone, and more than that, that glasses are an incredible expression of individualism that should be encouraged full heartedly.


We hope you enjoy our high-quality product, our low prices and our unique designs. That’s what we’re here for and although the big eyewear companies might not like it, we’re not going anywhere.





We are proud to deliver unique and varied frames that employ high-end and on-trend design techniques using the highest quality materials available.





We have four goals at HipOptical:

  1. To make glasses affordable and accessible to everyone.
  2. To create high end, unique designs that allow people to express themselves.
  3. To create a product that is unmatched in both quality and price.
  4. To give back to society by helping restore vision worldwide.





We believe that access to prescription eyewear is a fundamental right that should be afforded to everyone in this world, no matter where they live or what status they hold. That’s why we’ve partnered with Restoring Vision—a non-profit organization dedicated to providing glasses to those without access—and will donate one pair of glasses to someone in need for every pair purchased on our website.